Montclair, NJ
Email: info@scheckel.us
Phone: (973) 506-9272
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Jan. 26, 2010
NYIT has asked me to develop and teach social media business classes for their undergraduates and grad students.
Check out the lesson plan!
Jan. 25, 2010
Marketing Matters tackles a mistake many start-up CEOs make: Yes, We Have No Competitors
Who’s William Scheckel?
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I’ve been a global marketing consultant for most of my professional life and have built a business and a reputation around understanding the needs of companies of all sizes and in all industries to market themselves and hone their brands in order to drive sales.
I understand your business needs regardless of the type of business you are because I’ve been there. |
| My large enterprise experience doesn’t only come from being a consultant – I’m a former chief of staff at SAP Global Marketing, Inc. and am familiar with massive budgets and huge marketing teams. And my small business experience comes from having run a small business myself for years. I’ve worked with petrochemicals giants, financial institutions, heads of state, industrial manufacturers, technology start ups, government agencies – you name it. The reason my experience in multiple industries can work for you is that marketing and branding are about the psychology of the audience more than anything else. You need to understand how your audience will internalize your message, only then can you take the expertise that’s inside your organization and begin to broadcast it to the world effectively. That doesn’t depend on your industry. You know your business best. I know marketing. Together, we can get your message out and make your company better known and your sales more efficient. Drop me a line and we’ll talk about how to get the ball rolling. |
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Affordable and scalable solutions are my specialty because that's what you really need. |
I've worked with over 100 different companies and organizations around the world since 1992. |
Whether you need to learn more about social media, put together a marketing plan or sharpen your approach to public relations, I can put my experience to work for you. |