Meeting times: Tuesdays 2 - 5
Building and room number: MC 61, room 927
Required text
Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah and David Meerman Scott, ISBN-13: 978-0470499313
Recommended reading
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff, ISBN-13: 978-1422125007
SmartBrief on Social Media
Social Net Daily
Class Blog
The class blog has been set up here
Class Wiki
You can find the class wiki here
Peer Review Guidelines
If you lost your copy, you can download the peer review guidelines here.
Twitter & LinkedIn Links
If you're in the class and not listed here, please send me your link right away!
http://www.twitter.com/ayoudah
http://www.linkedin.com/in/ayoudah
http://www.linkedin.com/in/delphinechrysanthos
http://twitter.com/dosNY
http://www.linkedin.com/in/samanthaengler
http://www.twitter.com/samnyit
http://www.linkedin.com/pub/camille-viel/1b/48/6a2
http://twitter.com/Cam_NYC
http://www.linkedin.com/in/donikarosado
http://twitter.com/nikarosee
http://fr.linkedin.com/pub/marion-touati/1a/bb3/711
http://twitter.com/MtO_
http://www.linkedin.com/pub/anne-steffie-mallard/1b/147/5a
http://twitter.com/AneStefi
http://twitter.com/J2e4
http://www.linkedin.com/in/johannaeskinazi220186
http://www.linkedin.com/in/yukadoi
http://twitter.com/yuccachan
http://fr.linkedin.com/in/sophiegervais
http://twitter.com/sofiegervais
http://www.linkedin.com/in/sophieboucher
http://twitter.com/SoLoveNYC
http://www.linkedin.com/in/davidshaulov
http://twitter.com/creativetouchh
http://twitter.com/rachelnyit
http://fr.linkedin.com/pub/rachel-simond/20/ba/b4
Class Schedule
Jan 26: Introductions
We’ll be addressing the following questions: What’s marketing? What’s a brand? How do brands engage their audience and keep them interested. What was new media, what is social media and how did it come to be? Why is social media important?
Links of interest:
Why Social Media
Social Media in Plain English
Social Networking Timeline
Social Media Pinwheel
Feb 2: Communities, Blogs and RSS
We’ll be discussing: What a blog is, why we’re talking about it first, why it matters and how to do it well.
Read chapters 1 & 2 in Inbound Marketing
The class blog has been set up here
StationM (McDonald's employee destination)
A Retrospect at One Year of Community Building
Godwin's Law
Astronomy Picture of the Day: The Mysterious Voynich Manuscript
APOD Research Community
Blogs in Plain English
RSS in Plain English
Signals vs. Noise
Southwest
Adobe
Whole Foods
Coca-Cola - Official Blog
Expedition 206
Feb 9: Blog Follow-up & Wikis
There have been some interesting conversations on blogs, about blogs. We'll look into it and see how we did with our own class blog.
Also, wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?
Read chapters 3 & 4 in Inbound Marketing
To Comment or Not to Comment?
Engadget: We're turning comments off for a bit
Are Blog Comments Worth It?
Conversation Is Essential. Listening is Optional.
VentureBeat:Engadget Comments
Forrester Consulting's Moronic Blogging Policy
Wikis in Plain English
The Class Wiki
Wikis Are Now Serious Business
Feb 16: Social Objects
Social objects are what make the Web an interesting place. They go by a variety of names – viral videos, retweetable posts, etc – but what are they? How do they make a difference and how can they be used by businesses to drive awareness?
Read chapter 5 in Inbound Marketing
Dunkin Donuts
Ducati
GapingVoid
See especially his the three keys to social media marketing
And More on Social Objects
Will You Be E-Mailing This Column? It’s Awesome
Feb 23: Social Networks: Facebook, LinkedIn & Whatever Happened to MySpace?
From Friendster to MySpace to Facebook and LinkedIn: the evolution of friending and what it all means to businesses trying to engage their audiences.
Read pages 85 - 103 in Inbound Marketing
Presentation from Class (PDF)
Social Networking in Plain English
Who’s on Facebook
Facebook advertising
Facebook Page Set Up
Facebook Advertising
Facebook Applications
IKEA’s kick-ass Facebook campaign
Stephan Pastis' Facebook Fan Page
Victoria’s Secret Pink Facebook Fan Page
New Study Reveals Facebook Better Than Twitter for Marketers
Facebook vs. MySpace
Social network popularity around the world
What is LinkedIn?
Who's on LinkedIn?
March 2: The Twittersphere
Is Twitter important or a fad? Are your friends busting your chops about taking the “Twitter class” or jealous you got in? How to compress your products, services, business, opinions and life into 140 keystrokes and have it make a difference.
Read pages 103 – 108, 120 - 126 in Inbound Marketing
Twitter Search in Plain English
Twitter Search in Plain English
Twitter rules
Twitter Demographics
Advanced Twitter Search
NBC Olympics Twitter Tracker
Events – the 4A Transformation 2010 Conference
How To Do Interesting Things With Twitter
Politicians and Twitter: The Case of Cory Booker, Mayor of Newark
50 Ideas on Using Twitter for Business
Twitter Influence Graders: Behind the Green Curtain
Twitter Events
What Gets Retweeted
Twitter Guide Book
40 of the Best Twitter Brands and the People Behind Them
How to Demo Twitter
27 Twitter Tools To Help You Find And Manage Followers
What Street Vendors Can Teach Businesses About Twitter
March 9: The Twittersphere Part 2
March 16: Best Practices, Peer Review Prep
Let's check in, see what we've learned so far so we can begin to work on our peer reviews. We'll also discuss social bookmarking. Everything is going social – even pictures and bookmarks. This week, we look into how they can make your brand more transparent, drive traffic to your site and interact with your audience.
Read pages 108 - 116 in Inbound Marketing
March 30: Photos, Presentations & Podcasting Your Brand – from iTunes to YouTube
Everything is going social – even pictures and bookmarks. This week, we look into how they can make your brand more transparent, drive traffic to your site and interact with your audience.
Read pages 108 - 116 in Inbound Marketing
What’s a podcast? How can companies use podcasts (audio and video) and Webinars to enhance their brand, build their audiences and encourage sales? How does audio and video enhance blogs and encourage interaction? How do platforms like iTunes and YouTube help you get the word out about your business?
The value of demonstrating products and even expertise is obvious. But how do you do it (and do it well)? We’ll also be discussing how to structure the peer reviews to be presented after Spring Break.
Read pages 116 - 120 in Inbound Marketing, chapters 7 & 8 in Groundswell
Flickr Advanced Search
Brainstorm with flickr.storm
Interesting HDR Images
Stock exchange
Freebase.com
BlendTec – it’s a blender company doing stupid stuff!
TEDTalks
OK Go
Video sites in comparison
April 6 Social Media Peer Review DUE!
Bookmarking, The Future of the Corporate Website / Conferences and Events 2.0
All of this technology is changing how more traditional business assets, like Web sites, and events and conferences take shape.
Reread Chapters 1 & 2 in Inbound Marketing
Social Bookmarking in Plain English
Inside theNew Digg
For All the Ways You Care (CVS)
Twapper Keeper
Create a Flickr Badge
UStream
http://jtmpnw.org/
My Starbucks Idea
http://www.mountaindew.com/
Dewmocracy
April 13: Social Media Peer Review LIVE!
This week, we will all be reviewing the status of all your online activity associated with this class. Each person in the class will review one other person’s Facebook, blog, Twitter and commenting activity for 5 minutes. The person being reviewed will have 2 minutes to comment on the review. You will be graded on your review of someone else and how you comment on your own review for a total of 20% of your grade.
April 20: Hiring for Social Media
Companies are hiring right now for people who understand how to use social media for business purposes. What skills are right for these roles? Would you want to be a company’s social media expert? What qualifies someone as an expert in such a new technology?
Read Chapter 12 in Inbound Marketing
April 27: Social Media Policies
Companies control how employees use the Internet so they don’t waste time. Opening the door to social media sites creates a variety of problems, including what employees can say about the company on their profiles. This is a huge issue and we will take a close look at some of the radically different approaches companies are taking to preserve their brand and enhance the attitudes of their customers.
May 4: Constructing a Social Media Plan Part 1
All these different moving parts are interesting, but a business needs to put them all together to make a cohesive plan. What do those plans look like and what makes one good?
This is prep for your final project, due on May 27. DO NOT MISS THIS CLASS!
Read chapters 8, 9 & 10 in Inbound Marketing
May 11: Make Up Day (if necessary)
May 18: Constructing a Social Media Plan Part 2, What’s New & Review
In social media years, we started this class eons ago. What’s emerged since we began? How is our text book already out of date? How can you incorporate these new things into your social media plan? We will also review everything for your final project, due May 27 and continue to discuss how to write a social media plan.
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