Marketing Advisor William Scheckel

Are you a national or regional company that wants to approach the North American or European markets?

Do you need to figure out how to get the appropriate buzz in your new market while not losing the attention of your core customers back home?

Going global requires experience with different cultures and sensibilities.

We’ve all laughed when we’ve heard about the disasters companies experienced when practicing global marketing without an experienced marketer – like when they launched a car that means “no go” in Spain or tried to sell cigarettes by using Death as its spokesman in Korea. But a mistake of that magnitude is no laughing matter to the people involved. Their brands required a lot of additional investment in order to make up for blunders like those.

Mistakes are easy to make when you’re just getting to know a place. You need someone who’s been there before. That’s where I can help.

From marketing strategy to cultural best practices, I’ll be your guide to your brand’s new home and help you make sure that the first impression you make is a good one.

Drop me a line today and let’s talk about how to approach your new audience to ensure a smooth roll out and drive sales globally.