Montclair, NJ
Email: info@scheckel.us
Phone: (973) 506-9272
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Jan. 26, 2010
NYIT has asked me to develop and teach social media business classes for their undergraduates and grad students.
Check out the lesson plan!
Jan. 25, 2010
Marketing Matters tackles a mistake many start-up CEOs make: Yes, We Have No Competitors
Create Compelling Collateral
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From whitepapers to case studies, from SWAG to your holiday gifts, your sales team needs something to pass on to your customers so they’re thinking about your company when you’re not there.
If you need written collateral, let’s make sure someone will actually read it. That requires carefully structuring your articles, case studies and whitepapers to be informative and interesting. It needs a skilled writer and editor. |
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Holiday gifts, cards, notebooks, t-shirts – all that stuff we all get needs planning to be effective. It needs to reflect your brand and be authentic to your voice. It needs to make the people who receive those things think about you in a positive way when you’re not around. Don’t think that just because it’s a tradeshow give-away that you don’t need to carefully plan what it is and what it looks and feels like. You need to be on-brand all the time. The things you offer people need to be both useful and interesting. I can help you ensure that’s the case by putting my experience to work for you. |
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Learn why I've become a trusted marketing advisor for companies big and small around the world. |
I've worked with over 100 different companies and organizations around the world since 1992. |
Whether you're a large enterprise or a start up, a small or medium size business or one poised to go global, I can help you with your marketing efforts.
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