Marketing Matters

It was a pretty harsh wake-up call to have the Online ID Calculator tell me I’m only digitally dabbling.

source: http://www.onlineidcalculator.com/digitalscale.html

Considering the pains I take as a marketer to establish continuity in my messaging across my blog, site, LinkedIn profile, Facebook page and Twitter (which I’ll admit I only do when I have something to say), I was surprised I didn’t cross the threshold into “digitally distinct”. That’s a good indicator of the lengths you have to go to truly make your brand distinct.

The Calculator was created “to help [you] understand how [your] personal brand shows up online.” It’s free and it’s certainly worthwhile. No matter who you are or how you’re using your online presence, it’s worth knowing. Brands can quickly get away from you, no matter how hard you try to control them – just look at what happened to Domino’s this week.

A tool like this is a quick and easy way to check up on the status of your brand. If you find out it’s in a bad quadrant, you should take a firmer grip of the reins and start to steer your messaging in the direction you want it to go.

If you’re not sure how to coordinate your branding efforts, be they your personal brand or for your company, take a look at this video I did for TheLadders.com. It’s directed at job seekers, but it’s really for anyone who cares about a brand they’re involved with.

Did you try it? How do you rank?