Marketing Matters

Archive for June, 2009

Don’t you love it when someone you respect points you to someone they respect? That’s how I found out about Hugh MacLeod and the Gaping Void.

I’m blown away by how insightful his drawings are. Some of them seem so unartistic that you might be inclined to dismiss them. Don’t. There’s a lot to each one of his ideas, and anyone involved in messaging can learn a lot from his approach and his content.

In one of his “back of a business card” cartoons, he states “It’s not what the software does. It’s what the user does.” In another, the message is even more blunt “Quality isn’t Job One. Being totally fucking amazing is Job One.”

He packages his message simply, and marketers need to hear what he has to say.

Thanks to Rick Julian at Quo Vadis (another amazing message-builder) for enlightening me.