Marketing Matters

Archive for July, 2009

I don’t mean to be unfaithful to my primary blog, but I’m blogging on the side, too. Writing in the Sun is about writing my first book. I’ve ghostwritten a number of published works, from op-ed pieces on up, so this project is exciting for me. What makes it worth your while is that it’s an amusing (and amused) look at the process of making an idea a book.

Since the book is supposed to be a tongue-in-cheek look at how to take your foot out of your mouth, it’s hopefully a fun read in it’s own right.

So take a look so, when it’s finally done, you can look at the book on your shelf and say “I remember when this was just a blog.”

Burger King advertising around the world is in a cycle of offense and apologies. Is this an odd plan or a symptom of a lack of global brand coordination?
Read about it in Ad Age.

By the way, are you following me on Twitter? You should be. I regularly post articles of interest regarding marketing like this as well as updates about my other blog, Writing in the Sun, about my current book project